Finding new ways to get your consumers to buy more can be a challenge, but chances are, there’s a useful tool you’re ignoring. One of the easiest ways to convince people to buy products without even touching your current advertising campaigns is through your price tags. Price tags for retail can be more powerful than you might realize. Here are a few easy ways to put your retail price tags to work for you.
Make Them Visually Interesting
When people are shopping in your store, they’re expecting everything to be as visually interesting as possible. Even if they’re not paying attention to their reaction, boring tags might actually be driving some customers away and towards more “exciting” purchases. Keep your tags visually interesting with bold colors and fonts, but be sure that the important information, such as the actual price of the item, is still legible.
We’ve all seen it before: a customer will pick up an item that’s caught their eye, only to flinch at the price on the tag and put it down. When customers are looking at the retail price tag, they’re looking to see how much money they can save, not how much they’ll be spending. Note any discounts on the retail price tags that you can; this will encourage customers to focus on the savings, rather than what they’re spending. This can include discounts from last minute promotions, clearance sales, and more.
Encourage Impulse Buys
You might be surprised to learn just how much of your sales are actually the result of impulse buying. Between six and ten purchases in a store can be classified as impulse purchases, regardless of what industry you’re in. This means that if you can catch people’s attention before they leave the store, you’re more likely to increase your sales. Position your retail price tags in places where people will notice them while looking for other items; particularly make use of shelf-edge promotional strategy by placing price tags on shelves where they’ll be visible.
Price tags for retail stores can have a surprising influence on how well your products sell. Make the best use possible of your price tags, and you could see an increase in how well your business is doing.